I Sahaj Panesar, am an Art Director and a creative strategist driven by the belief that design can bridge the past and the present. My work blends storytelling, space, and sensory experience to transform museums into living, interactive dialogues between culture, science, and society.

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After completing my MA in Design (Art Direction) from the University of the Arts London, I returned to India to establish BEin Design Studio, a multidisciplinary practice specializing in museum design, curation, management, and branding. I have been working in the museum industry since 2021 and my background in marketing and design management — shaped by an MA in Management (Marketing) from the University of Melbourne — allows me to approach every project with both creative vision and strategic clarity.

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I have contributed to multiple museum projects across India, where I discovered how immersive design can evoke emotion, ignite curiosity, and preserve collective memory. Whether it’s rethinking heritage through contemporary interpretation or crafting science experiences that inspire discovery, my goal is to make knowledge tangible and engaging.

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At the heart of my practice lies a commitment to authenticity — blending hand-drawn expression with modern design to create spaces that feel alive, meaningful, and deeply human.